Visibility and Visual Signature Standards

Acknowledgement

The Conseil des arts et des lettres du Québec (CALQ) is one of the most important public financial partners of professional artistic creation, production and dissemination in all regions of Québec.

Accordingly, the CALQ requests the artists, writers and arts groups and organizations that receive funding to show their appreciation and offer visibility reflecting the importance of this support, along with that received from other public or private financial partners.

The acknowledgment expected by the CALQ can assume various forms, depending on the communication tools used by the artists or organizations concerned. In general, this may take the form of inclusion of the following in promotional materials, and on social networks and the website:

  • Visual signature and logo
  • Written acknowledgement

Visual signature

The CALQ’s visual signature must be included:

  • On the website (with a hyperlink to the CALQ’s site)
  • On all printed materials related to the activities funded (programmes, disk sleeves, pamphlets, catalogues, etc.)
  • In the credits of a film or video that benefitted from support in whole or in part
  • On the credits or acknowledgements page of a book whose author received support

The placement and size of the CALQ’s visual signature must reflect the proportion of its financial support in relation to that received from other public partners.

At press conferences, promotional activities or on social networks, the CALQ requests that its visual signature be visibly displayed in accordance with the scale of its financial contribution. The CALQ encourages artists and organizations to project its visual signature on a screen when possible.

Use of the CALQ’s visual signature or logo by an individual or organization that has not received official confirmation of financial support is strictly prohibited.

No matter what format or platform is envisaged, the downloadable logos must be used in their approved electronic form (see below). The visual signatures and logos must not be altered in any way.

The gouvernement du Québec Logo

In the event that the artist or organization benefits from financial support from other Québec government sources, the gouvernement du Québec logo (“Québec flag”, see below) replaces all other logos and must appear unaccompanied.

In this instance, the artist or organization is invited to thank the Conseil des arts et des lettres du Québec by means of a written acknowledgement. This mention must be distinct and separate from the gouvernement du Québec logo.

Written acknowledgement

In a situation where the visual signature cannot be used, the CALQ therefore requests the inclusion of a written acknowledgement which is clearly noticeable on promotional materials, press releases, social networks and the dedicated website.

Here are two examples of preferred wording:

  • “(artist’s or organization’s name) thanks the Conseil des arts et des lettres du Québec for its financial support.”
  • “The creation of this work was made possible thanks to the financial support of the Conseil des arts et des lettres du Québec.”

In both cases, the name should be used in full (Conseil des arts et des lettres du Québec), instead of the acronym CALQ.

Messages and speeches

Any request for a message or a speech must be sent to the CALQ at least one month prior to the date on which the organization wishes to receive the text, at the following address:  evenement@calq.gouv.qc.ca

In accordance with the government’s language policy, texts from the CALQ are provided solely in French. In certain exceptional instances, a courtesy translation can be provided.

In the event that a message from a minister of the Gouvernement du Québec appears, the CALQ will not publish a separate one.

Other forms of recognition

Verbal mention
Artists and organizations can give credit to the Conseil des arts et des lettres du Québec by means of a verbal expression of thanks at a press conference, exhibition opening, book launch, symposium inauguration or performance premiere, to cite a few examples.

Banner
Besides its logo and visual signature, which can be downloaded from this page, the CALQ can provide certain display items (laminated panel or banner) adapted for events. Please communicate with the Direction des communications et de la promotion des arts et des lettres du CALQ at least 15 working days before the scheduled event.

Acronym

In written form, the full official name of the government corporation – Conseil des arts et des lettres du Québec – must appear before the acronym. Under no circumstances can the acronym CALQ be substituted for the visual signature.

The CALQ’s signature – Guidelines for use

The visual signature of the Conseil des arts et des lettres du Québec is composed of two indivisible components:

  • The pentagon in which the acronym “CALQ” appears
  • The official name “Conseil des arts et des lettres du Québec”

Clear space (“zone de dégagement”)

Zone de dégagement de la signature visuelle du CALQ

In the files provided, a clear space surrounds the visual signature which must be maintained proportionally when the logo is enlarged or reduced. The clear space area must not be impinged upon by text or any other graphic elements.

Minimum size

  • Print applications
    To ensure adequate legibility, the minimum width of the visual signature in printed documents must correspond to 4 cm (1 5/8 in.). If this option is not possible, the width of the signature must never be less than 2.5 cm (1 in.) wide.
  • Web
    To ensure adequate legibility, the minimum width of the visual signature in digital applications should never be less than 200 pixels wide.
  • Audiovisual production
    For audiovisual productions, the width of the visual signature should never be less than 2/10 of the total width of the screen.

Colour

Pantone C M J N R V B
Process Cyan 100 0 0 0 0 174 239
Black
100 %

 

Logo typeface

For information purposes, the typeface used for the visual signature is Myriad.

Police Myriad

What not to do

  • The typography of the visual signature must never appear without the pentagon.
  • The pentagon must never be used alone without the typography.
  • Never rotate the pentagon or change its orientation.
  • The typography must never be modified.
  • The visual signature colours must never be modified.
  • The acronym “CALQ” inside the pentagon can only be used in black and white.
  • The visual signature must never be used in colour on a dark coloured background.
  • The visual signature must never be distorted.
  • No graphic element can be introduced in proximity to the visual signature.
  • The clear space must be respected at all times. For the visual signature used on a transparent background, this refers to the grey area.
  • The proportions of the various components must never be modified..

The CALQ’s visual signature – Downloads

Available formats

The CALQ’s visual signature is available in 4 formats (*.eps, *.jpg, *.gif, *.png) so that users can choose the one best suited for their needs.

EPS (Encapsulated PostScript)

  • Vector file devised to be manipulated with Photoshop Illustrator software

JPG or JPEG (Joint Photographic Experts Group)

  • Ease of manipulation and compatibility with all graphics and word processing applications
  • Excellent printing results
  • Transparency variations are not possible

PNG (Portable Network Graphics)

  • Can be manipulated with most graphics and word processing applications
  • Scalable, portable and generally offers more effective compression than GIF
  • Especially adapted for web use
  • Allows varying degrees of transparency (alpha channels)
  • Cross-platform gamma correction (image luminosity control)
  • Colour correction and two-dimensional interlacing (progressive display)

GIF (Graphics Interchange Format)

  • Can be manipulated with most graphics and word processing applications
  • Equipped with a compression algorithm which helps reduce file size
  • Especially adapted for simple graphics on the web
  • Allows transparency control

Two-colour version

Signature visuelle du CALQ - PNG - couleur

Visual signature with a transparent background to be used on a uniform background.

For audiovisual production purposes, this version on a white or black background is preferred, when possible.

Download the 2-colour version in . EPS | .JPG | .PNG | .GIF

Black and white version

Signature visuelle du CALQ - PNG - noir et blanc 600

Visual signature with opaque background and framing to be used on a dark or polychrome background (patterns, gradients, illustrations, photographs, details competing with the visibility and integrity of the signature).

Download the black and white version in . EPS | .JPG | .PNG | .GIF

Reversed version (black ground)

Signature visuelle du CALQ - PNG - renversé

Visual signature with opaque background and framing to be used on a dark or polychrome background (patterns, gradients, illustrations, photographs, details competing with the visibility and integrity of the signature).

Download the reversed version in . EPS | .JPG | .PNG | .GIF

Use of the CALQ’s signature in the context of the territorial program

When the financial support is attributed in the context of a territorial partnership agreement, the CALQ’s visual signature must be accompanied by the partners’ logos. To obtain these logos, recipients of financial support under the territorial agreement must contact the person identified under the “Obtain logos” heading for the program concerned.

In the event that there are too many partners to draw attention to individual logos, a single banner type image can be affixed. This image is provided by the CALQ and must not be split or altered. Here are the available banners:

Abitibi-Témiscamingue

Bandeau des partenaires de l'Abitibi-Témiscamingue - couleur

Download the banner in colour | black and white

Bas-Saint-Laurent

Bandeau Bas-Saint-Laurent - couleur

Download the banner in colour | black and white

Capitale-Nationale

Logo couleur du CALQ et liste des partenaires de l'entente territoriale de la Capitale-Nationale : MRC et CRC

Download the banner in colour | black and white

Centre-du-Québec

Bandeau Centre-du-Québec couleur

Download the banner in colour | black and white

Chaudière-Appalaches

bandeau de l'Entente Chaudière-Appalaches en couleur

Download the banner in colour | black and white

Côte-Nord

Bandeau des partenaires de l'entente avec la Côte-Nord, en couleur

Download the banner in colour | black and white

Gaspésie

Bandeau de l'Entente de la Gaspésie

Download the banner in colour | black and white

Lanaudière

Bandeau entente Lanaudière couleur

Download the banner in colour | black and white

Laurentides

bandeau de l'Entente des Laurentides en couleur

Download the banner in colour | black and white

Mauricie

Bandeau Mauricie colour

Download the banner in colour | black and white

Montérégie-Est

Bandeau de l'Entente de la Montérégie-Est en couleur

Download the banner in colour | black and white

Montérégie-Ouest

Bandeau de l'Entente Montérégie-Ouest couleur

Download the banner in colour | black and white

When the insertion of an image proves impractical, a phrase can be substituted for the logos or banner. This can be based on the following example: “This project received financial support as a result of an agreement between the Conseil des arts et des lettres du Québec and [insert the list of partners, respecting the order in which they appear on the program page].”

Gouvernement du Québec Logo – Downloads

logo du Gouvernement du Québec - web format 3 - couleur

To ensure use of the government’s visual signature in conformity with the requirements of the Québec government’s visual identity program, the Programme d’identification visuelle du gouvernement du Québec (www.piv.gouv.qc.ca), consult the graphic guidelines that specify the standards to be applied according to various areas of application.

Under no circumstances can the height of the flag be less than 5.5 mm.

zone de protection du logo du Gouvernement du Québec

A clear space free from text or graphic interference must always be left around the visual signature.g

.EPS Files | Download the .zip file containing these files:
ipr.eps : printed, process
i2c.eps : printed, two-colour
inb.eps : printed, black and white
ir.eps : printed, reversed

.GIF Files
w1.gif : Web, format 1, colour
w2.gif : Web, format 2, colour
w3.gif : Web, format 3, colour

.PSD Files
w2m.psd : Web, format 2, monochrome
w3m.psd : Web, format 3, monochrome
w2r.psd : Web, format 2, reversed
w3r.psd : Web, format 3, reversed

Questions?

Contact the Direction des communications et de la promotion des arts et des lettres.
Conseil des arts et des lettres du Québec:
514 864-2930 or toll-free at 1 800 608-3350
Email: evenement@calq.gouv.qc.ca